Scalable Innovation: connecting supply and demand

How do you get circular innovation off the ground? Together. By supporting innovative, scalable pilot projects, we help make the use of POCR (post-consumer recycled) content in new collections scalable. In addition, we connect creators, brands and innovators in ‘Innovation Meet & Greets’. These sessions create a valuable network, where ideas are tested in practice, scaled up, and progress is made in fibre-to-fibre recycling. Circular innovation without carrying all the risks alone? This is how we do it.