Strong results for Texxie around King’s Day
10 June 2026 – With a successful King’s Day campaign, Texxie reached millions of consumers with an important message: if you can’t sell your clothing, pass it on or take it to a textile recycling bin.
King’s Day is traditionally a time when many garments change hands, making it an ideal opportunity to highlight the importance of clothing reuse. Unfortunately, large quantities of textiles are left behind at flea markets each year or end up in general waste, despite much of this clothing still being suitable for reuse or recycling. To help capture these circular opportunities, Texxie placed a strong focus on raising awareness.
Promotional teams engaged with visitors at flea markets in Arnhem and Amsterdam, handing out collection bags and encouraging textile recycling. This activation is part of a nationwide cross-media campaign spanning radio, YouTube, digital out-of-home (DOOH), De Speld, social media and street activations, enabling Texxie to reach a significant proportion of its target audience.
The radio advert aired more than 890 times and reached over 1.5 million listeners. On YouTube, the campaign reached more than 1.8 million viewers, while the DOOH campaign generated over 1.4 million impressions. The article published through De Speld also drove strong engagement, reaching more than 373,000 people.
The King’s Day activation demonstrates how effective it can be to connect with familiar moments when people are actively engaged with clothing. The campaign forms part of the long-term consumer campaign “Niet dumpen, wel droppen”, through which Texxie encourages consumers to give discarded textiles a second life through reuse and recycling.
